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An Examination of the Relative Effects of Source Expertise, Trustworthiness, and Likeability

Year: 1991

Type: article

Abstract: The discriminant validity among expertise, trustworthiness and likeability was assessed, and the relationship of these three variables with constructs from the theory of reasoned action (Ajzen & Fishbein, 1980) was examined. The discriminant validity between these three source characteristics was supported. In addition, general support was found for hypotheses regarding their relationships to variables in the theory of reasoned action.

Source: Social Behavior and Personality An International Journal

DOI: 10.2224/sbp.1991.19.4.305

Authors: Bradley S. O'hara, Richard G. Netemeyer, Scot Burton

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2045679003

FWCI: 0.743

Cites: 21

Cited by: 34

Related to: 10