Work

Integration and Responsiveness: Marketing Strategies of Japanese and European Automobile Manufacturers

Year: 2001

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jimk.9.2.19.19885

Authors: Andreas F. Grein, C. Samuel Craig, Hirokazu Takada

Institutions: Baruch College, New York University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2046659977

FWCI: 6.111

Cites: 67

Cited by: 37

Related to: 10