Considering endogeneity for optimal catalog allocation in direct marketing
Work
Year: 2010
Type: article
Author Harald Hruschka
Institution University of Regensburg
Cites: 41
Cited by: 11
Related to: 10
FWCI: 1.098
Citation percentile (by year/subfield): 88.55
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed