Work

Advertising corporate social responsibility initiatives to communicate corporate image: Inhibiting scepticism to enhance persuasion

Year: 2009

Type: article

Source: Corporate Communications An International Journal

DOI: 10.1108/13563280910998763

Authors: Alan Pomering, Lester W. Johnson

Institutions: University of Wollongong, The University of Melbourne

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2046951305

FWCI: 18.46

Cites: 108

Cited by: 292

Related to: 8