Work

Advertising Fees in the Franchised Channel

Year: 1995

Type: article

Study design: Observational Study

Source: Journal of Marketing Channels

DOI: 10.1300/j049v04n01_06

Author: Kabir C. Sen

Institution: Lamar University

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2047181303

FWCI: 5.274

Cites:

Cited by: 36

Related to: 10