Year: 2007
Type: article
Abstract: As a new economical development measure, the establishment of regional brand is a work with characters of specialty, technics and system. Regional brand is a sort of resource with independent principal part, but not appendant or decoration.The formation of regional brand is based on industry cluster, takes the regional history and culture as the background,adopts international brand registration method, accordingly enhances the international competition of regional industrycluster and establishes the international brand. The regional brand formation has close relations with industry cluster, andin the formation of regional brand based on industry cluster, various principal parts should exert influences together.
Source: Modern Applied Science
DOI: 10.5539/mas.v1n4p112
Authors: Aihua Xiong, Fuhua Wang
Language: English
Subfield: Development
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2047411525