Work

Integrated marketing‐manufacturing strategies

Year: 2001

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620110384141

Author: Paul Prabhaker

Institution: Illinois Institute of Technology

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2047437624

FWCI: 4.889

Cites: 14

Cited by: 34

Related to: 10