Work

Examining the unintended consequences of marketing

Year: 2003

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(03)00073-0

Authors: Marie-Louise Fry, Michael Jay Polonsky

Institutions: University of Newcastle Australia, Victoria University

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2047655902

FWCI: 3.577

Cites: 23

Cited by: 83

Related to: 10