Work

Marketing renaissance: How research in emerging markets advances marketing science and practice

Year: 2006

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2006.08.001

Authors: Steven Michael Burgess, Jan-Benedict E.M. Steenkamp

Institutions: University of Cape Town, University of North Carolina at Chapel Hill

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048038272

FWCI: 43.03

Cites: 150

Cited by: 882

Related to: 10