The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms
Year: 1991
Type: article
Source: Information & Management
Authors: Mary A. Higby, Badie N. Farah
Institutions: University of Detroit Mercy, Eastern Michigan University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2048104191