Work

Message framing and buying behavior: A field experiment

Year: 1995

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(93)00038-3

Authors: Yoav Ganzach, Nili Karsahi

Institution: Hebrew University of Jerusalem

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048180403

FWCI: 1.614

Cites: 37

Cited by: 219

Related to: 10