Work

Resource-constrained product development: Implications for green marketing and green supply chains

Year: 2012

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2012.04.007

Authors: Arun Sharma, Gopalkrishnan R. Iyer

Institutions: University of Miami, Florida Atlantic University

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W2048201148

FWCI: 28.87

Cites: 73

Cited by: 283

Related to: 10