Work

A Qualitative Analysis of Customer Repeat Purchase Behaviour in the UK Mobile Phone Market

Year: 2013

Type: article

Abstract: By analysing mobile customer retention behaviour using a qualitative study, the determinants of customer retention are identified in the UK mobile telephone market. The probability that a subscriber will retain the same carrier is dependent on the interaction of behaviour setting and their positive experiences with anticipated positive utilitarian benefits.

Source: Journal of Management Research

DOI: 10.5296/jmr.v6i1.4659

Author: Dr. Muhammad Turki Alshurideh

Institution: University of Jordan

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2048337196

FWCI: 3.43

Cites: 74

Cited by: 35

Related to: 10