Work

The past, present and future of observational research in marketing

Year: 2007

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522750710740790

Authors: Nick Lee, Amanda J. Broderick

Institutions: Aston University, University of Birmingham

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048544967

FWCI: 6.678

Cites: 17

Cited by: 64

Related to: 10