Work

On-Air Promotion Effectiveness for Programs of Different Genres, Familiarity, and Audience Demographics

Year: 2003

Type: article

Source: Journal of Broadcasting & Electronic Media

DOI: 10.1207/s15506878jobem4704_8

Authors: James R. Walker, Susan Tyler Eastman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048620607

FWCI: 2.652

Cites: 12

Cited by: 18

Related to: 10