Ready, Set, Slow: How Aspiration-Relative Product Quality Impacts the Rate of New Product Introduction
Year: 2015
Type: article
Source: Journal of Management
Authors: Owen N. Parker, Ryan Krause, Jeffrey G. Covin
Institutions: Indiana University, Texas Christian University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2048630536