Work

THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects

Year: 2004

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2004.10639165

Authors: Darrel D. Muehling, David E. Sprott, David E. Sprott

Institution: Washington State University

Language: English

Topic: Nostalgia and Consumer Behavior

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048691408

FWCI: 3.829

Cites: 39

Cited by: 281

Related to: 10