Work

Acquisitions or Joint Ventures: Foreign Market Entry Strategy of U.S. Advertising Agencies

Year: 2004

Type: article

Source: Journal of Media Economics

DOI: 10.1207/s15327736me1701_3

Author: Jaemin Jung

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048757353

FWCI: 3.75

Cites: 42

Cited by: 41

Related to: 10