Work

Market-Driven Versus Driving Markets

Year: 2000

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070300281005

Authors: B. Jaworski, A. K. Kohli, A. Sahay

Institutions: Emory University, London Business School

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048757972

FWCI: 66.47

Cites: 15

Cited by: 900

Related to: 10