Work

Effect of product usage, satisfaction and involvement on brand switching behaviour

Year: 2004

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555850410765285

Author: Paurav Shukla

Institution: University of Brighton

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2049335497

FWCI: 5.05

Cites: 56

Cited by: 89

Related to: 10