Work

The Specification of Aggregate Market Models

Year: 1987

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004681

Author: John Saunders

Institution: Loughborough University

Language: English

Topic: Forecasting Techniques and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2049979252

FWCI: 0.604

Cites: 115

Cited by: 27

Related to: 10