Work

Critical Push: Strategies for Creating Momentum in the Motion Picture Industry

Year: 2000

Type: article

Abstract: In a growing number of industries, higher rates of new product introduction leave firms with a short window of opportunity during which they must overcome obstacles to market acceptance. We argue that relatively autonomous information providing institutions that have primarily emerged to alleviate consumer uncertainty may also end up assisting firms in generating momentum for their new products. We examine the linkage between these institutions and strategy in the motion picture industry, showing that studios incorporate the anticipated response of critics into their pre-production, production, and post-production decisions.

Source: Journal of Management

DOI: 10.1016/s0149-2063(99)00044-6

Authors: Joseph Lampel, Jamal Shamsie

Institutions: University of Nottingham, University of California, Los Angeles

Language: English

Topic: Cinema and Media Studies

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2050385256

FWCI: 5.171

Cites: 74

Cited by: 131

Related to: 10