Effect of Legitimizing Small Contributions and Labeling Potential Donors as "helpers" on Responses to a Direct Mail Solicitation for Charity
Year: 1992
Type: article
Source: Psychological Reports
Authors: William DeJong, Arvo J. Oopik
Institutions: Harvard University, United States Public Health Service
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2050476244