Work

A Model of Advertising Competition

Year: 1985

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378502200305

Author: Gary M. Erickson

Institution: University of Washington

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2050961237

FWCI: 7.949

Cites: 17

Cited by: 140

Related to: 10