Work

Factors Influencing Brand Launch in a Global Marketplace

Year: 2007

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/j.1540-5885.2007.00264.x

Authors: Sengun Yeniyurt, Janell D. Townsend, Mehmet Berk Talay

Institutions: Rutgers, The State University of New Jersey, Oakland University, Michigan State University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051182249

FWCI: 6.625

Cites: 76

Cited by: 42

Related to: 10