The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance
Year: 2004
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/383424
Authors: Aimee Drolet, Mary Frances Luce
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2051279642
