Work

Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing

Year: 2010

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593109355244

Authors: Shona Bettany, Susan Dobscha, Lisa O'Malley, Andrea Prothero

Institutions: University of Bradford, Bentley University, University of Limerick, University College Dublin

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: closed

Funders: Simmons College, University of Bradford

OpenAlex ID: W2051405067

FWCI: 5.812

Cites: 55

Cited by: 98

Related to: 10