Work

Integration of customer relationship management: status quo and implications for research and practice

Year: 2005

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/09652540500171357

Authors: Matthias Meyer, Lutz M. Kolbe

Institutions: Ludwig-Maximilians-Universität München, University of St.Gallen

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051544701

FWCI: 6.053

Cites: 87

Cited by: 41

Related to: 10