Work

Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit

Year: 1988

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02723310

Authors: Sharon E. Beatty, Lynn R. Kahle

Institutions: University of Alabama, University of Oregon

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051835401

FWCI:

Cites: 66

Cited by: 369

Related to: 10