R&D, Marketing, and the Success of Next-Generation Products
Year: 2003
Type: article
Source: Marketing Science
Authors: Elie Ofek, Miklos Sarvary
Institutions: Harvard University, INSEAD
Language: English
Topic: Firm Innovation and Growth
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2051972124