Work

Effective implementation of relationship orientation in new product launches

Year: 2015

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2015.02.019

Authors: Minna Matikainen, Harri Terho, Esa Matikainen, Petri Parvinen, Anne Juppo

Institutions: University of Helsinki, University of Turku

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052082200

FWCI: 5.148

Cites: 99

Cited by: 20

Related to: 10