Work

Understanding the Role of Consumer Motivation and Salesperson Behavior in Inducing Positive Cognitive and Emotional Responses During a Sales Encounter

Year: 2008

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679160301

Authors: Lynnea Mallalieu, Kent Nakamoto

Institutions: University of North Carolina Wilmington, Virginia Tech

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052315360

FWCI: 3.914

Cites: 25

Cited by: 37

Related to: 10