Work

The Marketing of Technology

Year: 1977

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000005021

Authors: David Ford, Chris Ryan

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052355425

FWCI:

Cites: 11

Cited by: 45

Related to: 10