Work

On the impact of cooperative advertising and pricing for a manufacturer-retailer supply chain

Year: 2014

Type: article

Source: Journal of Industrial and Production Engineering

DOI: 10.1080/21681015.2014.975162

Author: Tsung-Hui Chen

Institution: National Pingtung University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052704699

FWCI: 0.386

Cites: 25

Cited by: 9

Related to: 10