Work

Involving Stakeholders in Developing Corporate Brands: the Communication Dimension

Year: 2007

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725707x178558

Author: Anne Gregory

Institution: University of Huddersfield

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052767430

FWCI: 18.93

Cites: 23

Cited by: 219

Related to: 10