The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice
Year: 2006
Type: article
Source: Journal of Communication
Institutions: University of Minnesota, Yale University
Language: English
Topic: Media Influence and Health
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2052869868