Work

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Year: 2004

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070304321011

Author: Russell C. Clayton

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052948978

FWCI: 11.25

Cites:

Cited by: 65

Related to: 10