Work

The utility of item response modeling in marketing research

Year: 2014

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-014-0391-8

Authors: Tenko Raykov, Roger J. Calantone

Institution: Michigan State University

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053036674

FWCI: 4.211

Cites: 64

Cited by: 30

Related to: 10