Work

Non-linear advertising capital model with time delayed feedback between advertising and stock of goodwill

Year: 1996

Type: article

Source: Chaos Solitons & Fractals

DOI: 10.1016/s0960-0779(96)00074-4

Authors: Irma Luhta, Ilkka Virtanen

Institution: University of Vaasa

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053164697

FWCI: 0.694

Cites: 12

Cited by: 29

Related to: 10