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Context Effects in Attitude Surveys: Applying Cognitive Theory to Social Research

Year: 1991

Type: article

Abstract: Judgmental and conversational processes underlying context effects in attitude surveys are explored. Most importantly, preceding questions may influence the interpretation of subsequent ones, and may determine which information respondents consider in making an attitude judgment. The conditions that moderate the emergence of assimilation and contrast effects are specified, and theoretical and applied implications are discussed.

Source: European Review of Social Psychology

DOI: 10.1080/14792779143000015

Authors: Norbert Schwarz, Fritz Strack

Institutions: Zentrum für Umfragen, Methoden und Analysen, Max Planck Society

Language: English

Topic: Survey Methodology and Nonresponse

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

Funder: Deutsche Forschungsgemeinschaft

OpenAlex ID: W2053396102