Work

Noticing Cultural Differences: Ad Meanings Created by Target and Non-Target Markets

Year: 1999

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1999.10673578

Authors: Sonya A. Grier, Anne M. Brumbaugh

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2053425321

FWCI: 12.65

Cites: 57

Cited by: 254

Related to: 9