Work

Financial Dimensions of Marketing Management

Year: 1973

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297303700306

Authors: V.H. Kirpalani, Stanley S. Shapiro

Institution: McGill University

Language: English

Topic: Accounting and Organizational Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053553983

FWCI:

Cites:

Cited by: 39

Related to: 10