Work

The effects of the anchoring heuristic on Brazilian consumer decisions: ananalysis of the choice process

Year: 2010

Type: article

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2010.520504

Authors: Marcos Roberto Luppe, Claudio Felisoni de Angelo

Institution: Universidade de São Paulo

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053847554

FWCI: 0.447

Cites: 52

Cited by: 4

Related to: 10