The Impact of Organizational Memory on New Product Performance and Creativity
Year: 1997
Type: article
Source: Journal of Marketing Research
DOI: 10.2307/3152067
Authors: Christine Moorman, Anne S. Miner
Institution: University of Wisconsin–Madison
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2053854232
