Work

Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model

Year: 2003

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070302238603

Authors: Jean L. Johnson, Ruby Pui-Wan Lee, Amit Saini, Bianca Grohmann

Institution: Washington State University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054137920

FWCI: 28.33

Cites: 82

Cited by: 399

Related to: 10