Work

The impact of marketing initiatives on the supply chain

Year: 2003

Type: article

Source: Supply Chain Management An International Journal

DOI: 10.1108/13598540310490071

Authors: Rhonda R. Lummus, Leslie K. Duclos, Robert J. Vokurka

Institutions: Iowa State University, University of Northern Iowa, Texas A&M University – Corpus Christi

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054396384

FWCI: 3.753

Cites: 28

Cited by: 63

Related to: 10