Work

Market Response Models: Econometric and Time Series Analysis

Year: 1989

Type: book

Source: International series in quantitative marketing

DOI: 10.1007/978-94-009-1073-7

Authors: Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz

Institutions: University of Iowa, Georgia Institute of Technology, University of California, Los Angeles

Language: English

Topic: Forecasting Techniques and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054432175

FWCI: 4.727

Cites:

Cited by: 481

Related to: 10