New product preannouncements, advertising investments, and stock returns
Year: 2013
Type: article
Source: Marketing Letters
Authors: Chien-Wei Chen, Min-Hsien Chiang, Chi-Lin Yang
Institutions: National Chengchi University, National Cheng Kung University
Language: English
Subfield: Finance
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2054886360