Work

Key Elements of a Successful Drive Toward Marketing Strategy Making

Year: 2004

Type: article

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1300/j050v13n01_01

Authors: Cynthia W. Cann, Marie A. George

Institution: University of Scranton

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2054914438

FWCI: 1.582

Cites: 33

Cited by: 17

Related to: 10