Work

Relationship marketing and regular customer cards: daily product retailing in Finland

Year: 1997

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509710184820

Author: Mika Boedeker

Institution: University of Turku

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2055286403

FWCI:

Cites: 16

Cited by: 28

Related to: 10